The Human Obsession Essay - 853 Words

The Human Obsession In most television programs or magazines, depictions of an unrealistic population are portrayed. The images of clean-cut suburbanite family life, portrayed by television in the middle of the twenty-first century, can certainly be joked about now, however, this was only the spark that lit the flame. Families like the Cleaver’s, the Nelson’s, the Osmond’s and the Brady’s were put on screen to show our world what everyone’s life should be like. They had good children, nice homes, and every episode taught some lesson in mortality. Every wife wanted to be just like June or Harriet. Every teenager wanted to be Greg or Marsha. Society felt that they could be like one of these unrealistic characters, possibly have†¦show more content†¦Many search for perfection by undergoing surgery to construct their ideal figure or shape. Due to distorted expectations many are not happy with the results of the surgery. The concept must be understood that surgery will not save a marriage or make someone a super model. The psychological well being of the individual must be evaluated by the physician to determine if the surgery is appropriate for the patient (Sevinor). A major factor of self-esteem is being comfortable with outer appearance. Another major factor of self-esteem is feeling good mentally. Lack of confidence and/or self-esteem due to unsightly features or irregularities drives many people to surgery. The want for cosmetic surgery starts with a quest to change the outside to help satisfy inner feelings. Sevinor points out that â€Å"there is a relationship between self-image and the desire to change one’s looks.† Gaynor’s statement â€Å"beauty may be only ‘skin deep,’ but that thin layer of skin is awfully important in almost all our interactions as human beings† (18) is a bitter reality. The world tends to give attractive people the upper hand. Gaynor declares â€Å"looking as good as possible can remove an often secret barrier to success† (3). He tells of observations when patients underwent surgeries such as face and eyelifts, then received higher paying jobs. Typically, the better-looking person of two people equally qualified that are up for the same job will result in theShow MoreRelatedThe Idol Short Story1728 Words   |  7 Pagesand â€Å"Axolotl† by Julio Cortà ¡zar address the notion of obsession, and the resulting harm that can come from it. Like all addictions, obsession makes one feel overwhelmed, as a single thought comes to continuously intruding our mind, causing the individual to not be able to ignore these thoughts. In â€Å"Axolotl†, the narrator is drawn upon the axolotls at the Jardin des Plantes aquarium and his fascination towards the axolotls becomes an obsession. In â€Å"The Idol†, the narrator is an interior designer andRead MoreMary Shelleys Frankenstein and Christopher Marlowes Dr. Faustus1286 Words   |  6 Pagesattributes of romanticism in the form of a hero are seen in both Mary Shelly’s Frankenstein and Christopher Marlowe’s Dr. Faustus in very much the same way. The authors use their respective hero to show the flaws in human nature and humankind’s predisposition towards sin using such things as obsession, internal battles and differing moral codes. The romantic hero is obsessed with something, and usually this something is detrimental towards themselves and or their relationship with Christ. Victor is obsessedRead MoreFrankenstein Research Paper863 Words   |  4 Pagesreanimation of life in an inanimate lifeless being. Victor could have inevitabely be called obsessed with his work. Victor Frankenstein had always been curious about the reanimation of human life. Until he attempted it and suceeded was when he knew he made a mistake. Victor Frankenstein was blinded by curiosity and obsession. Victor Frankenstein would become a victim of his own creation after creating such a being. Frankensein was always obsessed with his work ingoring his family and loved ones:Read MoreHow far do you agree that â€Å"Volpone† is a satire on contemporary society’s obsession with wealth above all else?1622 Words   |  7 PagesWilliam Young 12AMP ENGLISH LITERATURE COURSEWORK - VOLPONE HOW FAR DO YOU AGREE THAT VOLPONE IS A SATIRE ON CONTEMPORARY SOCIETYS OBSESSION WITH WEALTH ABOVE ALL ELSE? From the outset, I agree that Volpone is a satire on contemporary societys obsession with wealth above all else. However, there are alternative critical views that should be referred to before final judgement. Jonson heavily emphasises the satirical importance of prosperity in Volpone. This is evident from the openingRead MoreVampires Essay1146 Words   |  5 PagesVampires Obsession. A persistent, disturbing preoccupation with an often-unreasonable idea, feeling, object or person; broadly: compelling motivation (Collegiate Dictionary). Many stories have been told of obsessed men and women who waste their lives on lost causes, calling them tragedies. But what if you were immortal? What if you were forever? Then your life would not be wasted, but instead a reason for living would become instinctive. And what if having an obsession, something criticized byRead MoreAnalysis Of Frankenstein And The Modern Prometheus 1567 Words   |  7 Pagesindividual named Victor creates a creature out of dead human parts and sparks life into it with electricity. The birth of the creature creates a catastrophic end for Victors family, friends, and himself. Mary Shelley uses the monster to show people the dangers in science. Nature in the novel is used as way to cope with the evil of science and is shown as the opposite of the nature of man. Death in the novel signifies what happens when humans try to defy nature with their own hands. Victor was foolishRead MoreFrankenstein, By Mary Shelley s Frankenstein And The Modern Prometheus1316 Words   |  6 Pagessecret in the universe, while confirming the importance of the emotions that make us human, instead of monsters. But, what is considered to be a monster? When one thinks of a monster the first thing that comes to mind is a hideous, super-natural creature; whose existence goes against the natural order, yet in the context of the Shelley s novel the term â€Å"monster† takes on a new meaning, and reflects our nature as humans, particularly through the characters of Victor and the Monster. The Monster createdRead MoreThe Instruction Manual1428 Words   |  6 Pagesthe complexity of humans, encouraging us to view humans with admiration and wonder. Second, we can read the story as drawing our attention to the way in which we humans can sometimes allow the possession of material goods to govern our lives. Third, we can read it as a commentary on the manner in which time can consume us and lead us to be obsessed with it. Fourth, we can read it as a reminder of the omnipresence of death and the need to accept death as an integral aspect of human life. From one perspectiveRead MoreEssay on Vladimir Nabokov: Unattainable Love in Lolita1434 Words   |  6 Pagesin movies, and in books. For example, Romeo and Juliet, Lucy and Ricky Ricardo, and Jack and Rose from â€Å"Titanic†. Love is never easy; it takes time, compromising, and devotion. In the novel, the protagonist, Humbert Humbert, is blindsided by his obsession with Lolita. The love he has for Lolita is purely an infatuation and will not last. Humbert Humbert believes that he truly loves this young girl and that their love will last forever, but ultimately, Lolita will grow up and move on. In the novelRead MoreBound to the Barriers of Fatal Fascination - Misery by Stephen King719 Words   |  3 PagesHumans are desirous of numerous things. Money, power, pleasure, satisfaction, and surprisingly, celebrities are all things that lead to obsession. As people focus into these things, the result is utter and blatant madness, and eventually becomes the destruction of themsel ves and others. In the novel Misery by Stephen King, the mental instability of Annie Wilkes and the imprisonment of Paul Sheldon shows how obsession can lead to the destruction of others. Paul Sheldon was an author famous for his

Hoarding Disorder Is A Type Of Obsessive Compulsive...

Hoarding disorder is a type of obsessive-compulsive disorder that is characterized by a difficulty of discarding or giving away items because of the alleged need to have them (American Psychiatric Association, 2013). There are many things that contribute to people developing this disorder, such as biological, psychological, and social factors. In the case of Jenny Irvine, a 35-year-old woman, symptoms started at a young age and developed into a serious case of hoarding disorder that she eventually sought out treatment for. In analyzing Jenny’s scenario, it is clear that there were major factors that played into her development hoarding disorder that can be traced back to her childhood through evaluating her symptoms and background information provided. Jenny Irvine is the daughter of Paul and Grace Irvine. She has two children, Claire and Jeremy, and is divorced to her husband, Steve. Jenny graduated from college with a degree in both English and Communications. She used to work at a university to help doctoral students prepare their dissertations, but is currently unemployed. After Jenny’s hoarding symptoms began to significantly impact her and her family’s lifestyle, Steve decided to file for divorce and took the children with him to North Carolina where he accepted a new job offer. Although Jenny has children, she currently lives alone since her husband left and has been very distant with her loved ones, rarely leaving the house or answering any phone calls. Due to herShow MoreRelatedThe Connection Between the Little Mermaid and Hoarding Essays959 Words   |  4 PagesThe Little Mermaid and her Connection with Hoarding Melissa Legault Abnormal Psychology Anthony Smith April 30, 2013 Most children grow up watching Disney movies. It might be shocking to hear that a Disney princess may suffer from a psychological disorder. In Walt Disney’s movie The Little Mermaid, I think the main character Ariel suffers from disposophbia, also known as hoarding. Obsessive-compulsive disorder/hoarding has always interested me. These people take collecting to anRead MoreCompulsive Hoarding: A Stifled Chaos Essay746 Words   |  3 PagesAddiction can be a disorder filled with denial and regret, and is often sparked by one’s free will. Children are taught, as early as elementary school, to abstain from drugs and alcohol, which constitute the two of the largest culprits of addiction. Naturally, when one ponders addiction, his or her mind automatically travels to the realm of addictive substances, and does not consider what else may constitute as an addiction. What about an addiction affecting nearly a million Americans that does notRead MoreObsessive Compulsive Disorder ( Ocd )1602 Words   |  7 PagesAccording to the Obsessive Compulsive Disorder foundation ( (International OCD Foundation, 2016), â€Å"OCD is a medical brain disorder that causes problems in information processing.† They compare OCD to a brain spasm; the brain f reezes on a certain thought and cannot move forward. The brain is incapable of dealing with thoughts of worry or doubt. This causes many side effects that can clearly distinguish a person as OCD. Obsessive compulsive disorder is a disease that many people know of, but few peopleRead MoreObsessive Compulsive Disorder Essay1232 Words   |  5 PagesObsessive compulsive disorder (OCD) is an anxiety disorder characterized by intrusive thoughts that produce uneasiness, apprehension, fear, or worry. The acts of those who have OCD may appear paranoid and potentially psychotic. However, OCD sufferers generally recognize their obsessions and compulsions as irrational and may become further distressed by this realization. Obsessive–compulsive disorder affects children and adolescents, as well as adults. Roughly one third to one half of adults withRead MoreAll About The Hoarding Syndrome1036 Words   |  5 PagesThe Hoarding Syndrome is characterized as the excessive collecting and s aving behaviors that result in a cluttered living space and significant distress or impairment (Frost and Hart, 1996).   Hoarding symptoms often begin between the ages of 10-13 (Mackin, Arean, Delucchi, Matthews, 2011) but does not discriminate in terms of age, gender, educational levels, or socioeconomic status (Singh Jones, 2013). However, researchers have found a very strong association between having a family memberRead MoreHoarding Research Paper1425 Words   |  6 Pages Hoarding: Buried Alive Until a few years ago, a lady who was known to collect cats would have been called â€Å"the crazy cat lady.† Houses that were filled with endless amounts of stuff were referred to as â€Å"cluttered, filthy, or a pen sty.† As of today, those expressions have been replaced with the coined terms: â€Å"hoarder or compulsive hoarding.† What is hoarding? â€Å"Compulsive hoarding is a specific type of behavior marked by acquiring and failing to throwRead MoreEssay on Compulsive Hoarding and Dr. Randy Frost803 Words   |  4 PagesHoarding is defined as the acquirement of, and inability to discard worthless items even though they appear to have no value. Hoarding behaviors can occur in a variety of psychiatric disorders and in the normal population, but are most commonly found in people with obsessive-compulsive disorder. Those people who report compulsive hoarding as their primary type of OCD, who experience significant distress or functional impairment from their hoarding, and who also have symptoms of indecisiveness, procrastinationRead MoreAnimal Hoarding Essay1261 Words   |  6 PagesAnimal hoarding is an obsession that is growing in victims and recognition throughout the world today. The typical animal hoarder has a serious psychological condition called obsessive compulsive disorder. Animal hoarders also may be suffering from different kinds of addictions, delusional disorder, attachment disorder, dementia, and even zoophilia. These people feel they have the responsibility to keep and care for an overabundant amount of animals, thinking that they are helping these creaturesRead MoreObsessive Compulsive Disorder (OCD) Essay1627 Words   |  7 PagesSeveral mental health disorders are brought on due to both psychological and biological problems. Many of these are anxiety or behavioral disorders. Obsessive Compulsive Disorder (OCD) is one of these disorders that is an issue in both anxiety and behavioral issues. Its causes may be ps ychological, biological, or, in most cases, both. Many studies have been conducted on OCD and show that it is a complex disorder with many different symptoms. There have been treatments and medications to helpRead MoreEssay on Obessive-Compulsive Disorder972 Words   |  4 PagesObsessive-Compulsive Disorder (OCD) is onset by anxiety which causes a person to have life consuming obsessions and compulsions. A person with OCD will spend hours completing ritualizes (patterns), they will isolate themselves form the world or from going to certain places. Treatments and medication are available to people who suffer from OCD to help them control their obsessions. However, not everyone living with OCD has compulsions (Darity 18). There are five different types of Obsessive-Compulsive

Oedipus the King and Dead Again free essay sample

The play Oedipus the King and the movie Dead Again share almost no similarities at first glance. One is an ancient Greek play, while the other a murder horror movie made in the 1990s. However, taking a closer look reveals that some main themes exist that both works share throughout their storylines. One key similarity found throughout the play as well as the movie is the concept of fate and the terrible consequences of believing that one is powerful enough to cheat or escape one’s fate. In Oedipus the King, the main character Oedipus as well as his parents Jocasta and Laius were fated by the gods. It was prophesied that the child of Laius and Jocasta, Oedipus, would kill his father and marry his mother. Afraid of this prophecy coming true, Jocasta and Laius sought to avoid their fate by piercing a spike through baby Oedipus’ ankles and leaving him on a mountaintop to die and therefore preventing the events the prophecy predicted from occurring. We will write a custom essay sample on Oedipus the King and Dead Again or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However, because of the actions they took to avoid their fate, they actually caused the prophecy to come true. Oedipus is rescued and put in the care of an adoptive family who he believes are his real parents. Because of this, Oedipus runs away from home after hearing the prophecy several years later because he does not want to kill his father or marry his mother. However, his action actually causes the prophecy to come true as he kills his real birth father, Laius, and marries his birth mother, Jocasta, unaware that he was adopted after being found abandoned on the mountainside. In this way, by trying to avoid their fate, Oedipus, Jocasta, and Laius actually cause it to happen. In the movie Dead Again, the characters are also fated. Grace and Mike are the present-day reincarnations of Margaret and Roman Strauss. In the 1940s, Margaret was stabbed to death by someone with a pair of old antique scissors and her husband Roman was convicted of the murder and sentenced to death. In the present day, Grace and Mike visit a hypnotist and Grace recalls several hazy memories from her past life and she believes that she was once Margaret Strauss and that Mike is Roman Strauss. After this, Grace becomes concerned that Mike might try to murder her in an attempt to finish her off for good and she tries to avoid him at all costs. She believes that Margaret and Roman are fated to meet again and that it is likely bloodshed will occur if they do. Grace attempts to avoid Mike at all costs in order to change her fate. However, she does not know that fate has already taken over. It was fate that the same house where Roman and Margaret lived in the past would be the same place where Mike grew up and that took Grace in when she had amnesia. It was fate that drew them together to meet again at that same house forty years later and fall in love once again. In the play of Oedipus the King as well as the movie Dead Again, the main characters face very similar situations. In both the characters are victims of fate and in both the characters’ attempts to cheat fate and avoid their destiny ended in violence and bloodshed for all involved. In this way both works show that fate is a powerful thing that cannot be cheated or avoided. Attempting to escapes one’s fate will only cause it to come true and believing that one is powerful enough to escape fate will only cause one’s destiny to occur. In this way, two seemingly unrelated works, Oedipus the King and Dead Again, share a common lesson that unites them: one can never escape fate, and even attempting to do so will only cause the predicted events to actually transpire.

Value Chain Analysis for Starbucks Essay Example

Value Chain Analysis for Starbucks Essay Global, European and Irish Markets are oligopolies; they are dominated by a few large companies. GlobalEuropeanIrish (Hot Cereals) Kellogg’sKellogg’sFlahavan’s General MillsCereal Partners WorldwideOdlum’s KraftWeetabix LtdKelkin OtherOther Breakfast Cereals Industry Profile: Europe 2009), (Breakfast Cereals Industry Profile: Global 2009) Scope of Competitive Rivalry (Appendix 3) * The scope of competitive rivalry is multinational Buyer needs and requirements(Appendix 4) * Supermarkets/Hypermarkets – need to meet consumer demand * Catering companies – need to buy in large bulk capacity * Hospitality industry – need smaller individual selection of boxes to meet consumer needs * Individual customers – all have different needs and requirements (taste preferences or health reasons) Degree of product differentiation(Appendix ) * Packaging – Different colours and styles are used to differentiate products * Taste – Different flavours of cereal are made to distinguish one product from another * Companies use huge advertising budgets to convince customers that there product is different and unique Product innovation(Appendix 6) * Success driven by innovation * Large scale budgets spent on research and development * Co-branding products with other companies * Diversifying brands in new directions e. g. Coco Pops, Coco Wheels Supply/Demand conditions (Appendix ) Supply * Farmers grow most of the ingredients that are used in breakfast cereals, such as wheat, grain and oats * Other suppliers include manufacturers of plastic and cardboard * The U. S. import sugar, so companies operating there are reliant on suppliers to supply them sugar Demand * We will write a custom essay sample on Value Chain Analysis for Starbucks specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Value Chain Analysis for Starbucks specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Value Chain Analysis for Starbucks specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Customers can change brand or buy substitutes with little cost effect * Hypermarkets/supermarkets (retailers) decide who gets shelf space * Retailers have to stock popular brands to satisfy consumer demand Pace of Technological conditions(Appendix ) * High pace of technological change in the cereal industry * New technologies are necessary to keep up with product innovation * New technologies are allowing the cereal industry to ship their raw materials globally were it can be manufactured cheaper * The internet is allowing these companies to order supplies, distribute products and communicate with customers quicker Vertical integration(Appendix 9) The Global cereal industry is a vertically integrated industry. Companies participate in more than one stage of the industry * Kellogg’s are involved in the manufacturing and marketing of their products, they operate in many countries * General Mills are involved the manufacturing, marketing and distribution of their products * Kraft Foods manufacture and market food and beverages in many different countries Economies of scale (Appendix 10) The dominant companies in the industry are able to use a low cost strategy by using economies of scale * The major players can purchase supplies in large bulk, getting a reduced price on the costs of material required and producing at a lower cost * The breakfast cereal industry also uses streamline marketing, were two companies within the industry will market products together. This cuts marketing costs considerably Learning and experience curve effects(Appendix 11) Must have knowledge of equipment required for manufacturing * Set up conta cts with suppliers to get their materials to make the products * Access distribution channels, such as negotiating with grocery stores to get them to shelf their products * Try to develop their brand into a household product, to gain brand recognition and build a customer base PESTEL(Appendix 12) When researching the cereal industry, we conducted a PESTEL analysis, these are our findings: Political * Employment laws * Food and drug laws The US have freedom of business practices and trade regulations * Global Codes of Ethics * FDA regulates trade and tariff laws Economic * Interest rates * Exchange rates * Inflation rates * Due to recession people have less disposable income * Farmers are sowing less because their incomes have dropped Social * Demographics and the social environment * Different cultural attitudes towards breakfast * High unemployment * People want value for money * Less inclined to be brand loyal * More health conscious society Technological * Presents a barrier to entry to new companies New technology makes it easier to ship cereal and products globally * The internet is allowing these companies to order supplies, distribute products an d communicate with customers quicker * Improvements in technology may help farmers grow raw materials such as grain more easily and efficiently Environmental * Comply with environmental laws and regulations * Subject to various federal, state, local laws and regulations * In the US Clean Air Act, Clean Water Act, Resource Conservation, Recovery Act and also the Superfund Legal Companies trading in the European market need to be aware of changing employment laws (Safety, Health and Welfare at Work Act 2005) * Comply with packaging laws * Irish Breakfast Cereal Association new advertising code focusing on advertising for children Figure1. 3Industry Lifecycle Sales/ Revenue Maturity Shakeout Decline Growth Embryonic Time * Growth Slows and becomes stable * Remains like this for a sustainable period of time * Companies tend to develop accompaniments of the original product * This helps maintain a higher level of growth (Beginnermoney) What factors are the driving industry changes and what impacts will they have? (Appendix 13) The factors that are most likely to exert greatest influence in the breakfast cereal industry over the next one to three years are: economic factors, the economic driving forces will have a positive and negative effect on the industry. * Economic growth * Interest rates * Exchange rates * Inflation rates * Government legislation * Threats of substitutes is also a driver of change in the industry * Power of suppliers â€Å"By 2013 the global breakfast cereals market is forecast to have a value of $28. billion, an increase of 17. 1% since 2008†(Breakfast Cereals Industry Profile: Global 2009) That is impressive increase which will have a positive effect on the industry leaders regarding profitability and market share. Government legislation can affect the industry with introduction of new tax brackets this can have a negative effect on profits for the companies and buying power of the cu stomers. A change in exchange rates may affect the breakfast industry in the following ways: * Exchange rates changes can increase or lower the price of a product sold abroad * The price of imported raw materials may change The price of competitor’s products may change in the home market A change in interest rates might affect the breakfast industry in the following ways; * If the company have a series of loans then an increase in interest rates will mean higher repayments, reducing profits * If a company wants to borrow money to invest in new technology, then they are less likely to go ahead with the project when interest rates increase Inflation affects any economy in the world when it is high and volatile. To maintain the same level of living standards you would have to pay more * You would have to pay more for same amount of goods and services you had used prior to inflation. * The majority of the time, your income does not increase at the same rate as inflation * If a country is affected by high inflation they may lose competiveness and may seek to deploy their operations to a more cost friendly country Power of suppliers is only moderate in rel ation to the five forces model. This is due to the uncertainty of the raw material needed to produce the cereals. Wheat for example will vary in price because of the extensive forces that affect the growing. The driving forces are making competition more intense, with the ongoing intense battles for market share. The industry leaders will try their utmost to keep rivalry high and to retain their customer loyalty. The potential industry growth would suggest that the driving forces will lead to higher industry profitability in the future. Figure 1. 5Strategic Group Map Competitors| Competitive Characteristics of Industry Firms| Kellogg’s CompanyGeneral Mills, Inc. Kraft Foods, IncNestleQuaker OatsWeetabix| Price LocationBrand (Reputation/ popularity)QualityNutrient ValueTypesPackaging| Kraft and the other companies in the industry are clustered together indicating that there is a strong cross-group competitive rivalry between them. Kraft are probably in the worse position, they are competing directly with many others in the industry but also may struggle to reach Kellogg’s position, as Kellogg’s is a brand leader in this industry. The only way to compete is to lower prices. General Mills are in the best position on the map as they have a good reputation and are able to compete with lowest prices in the market. They also have room to improve their reputation and then have more opportunity to lower prices further. There are gaps in the lower half of the graph, new entrants could target this industry at this position, offering low prices and then with time, recognition will grow. Global Breakfast cereal industry Figure 1. 6 Strategic Moves Companies| Kellogg’s| General Mills| Kraft Co. | Pricing| $$$| $$| $$$| KeyIndustries| * Ready to eat cereal * Snacks * Convenience foods| * Ready to eat cereals * Snacks * Retail * Foodservice| * Ready to eat cereals * Snacks * Beverages * Dairy| Current Strategy| * Product innovation * Cost reduction * Invest in product research (Kellogg’s Marketing Strategy and Marketing Plans)| * Focus on gluten free market * Advertise in gluten free magazines * Products to suit the need of Celiac sufferers(Slideshare)| * New product focus * Improve core brands * Improve brand awareness| Future Plans| October 2010Considering using laser technology to stamp their logo on each individual flake in order to stamp out imitation products. If successful, it should decrease the sales of imitation products and lose private companies market share. It should also increase sales of Kellogg’s products and increase their market share. BPCouncil)| 1st April 2010 – PRHaving recognised the desire for new properties, have optioned off the rights to three of their cereals to entertainment channel. The characters will appear in 3D movies and General Mills will include 3D glasses in their cereal boxes. Production will finish in April 2011. The money that is made from optioning off the rights will be used to purchase property| 23rd March 2010 – PR by Nicola WilkinsonAim to target the British market with new breakfast cereal biscuit product. (Slideshare)21st October 2010 – PR Announce that they are to raise prices in response to the rise in the price of grain and other commodity prices (Bloomberg 2010)They are to increase the number of cities that it operates in, in China. | European Breakfast Cereal Industry Companies| Kellogg’s| Cereal Partners Limited| Weetabix Limited| Pricing| $$$| $$| $$| KeyIndustries| * Ready to eat cereal * Snacks * Staples| * Ready to eat cereals | * Ready to eat cereals * Snacks * Hot cereal| Current Strategy| * Outsourcing * Development of new products(Kelloggs 2010)| * Cost reduction * Expand market share through joint ventures * Product Innovation(ReportBuyer December 2007)| * Product research and development * Cost reduction| Future Plans| Have recently created 50 more jobs at its European HQ in Dublin, extending the number of employees to 250, and enhancing their reputation. | N/A| N/A| Figure 1. 7Cereal Industry Key Success Factors (KSFs)